V&A WATERFRONT | 100 BEAUTIFUL THINGS

PR | Influencer engagement

When South Africa went into the first COVID-19 lockdown in March 2020, it had an immediate and devastating impact on millions of businesses. The V&A Waterfront – Africa’s most visited tourist destination - wanted to find a way to not only support the small businesses within its ecosystem, but also bring people together, build morale and build brand engagement – even whilst we were all stuck within the confines of our own homes. 100 Beautiful Things was born - an initiative that celebrated the creativity, resilience and ingenuity of the makers behind some of South Africa’s most inspiring projects, products, ideas and experiences.

Project concept and design by Platform Creative

Collaborating with Friday Street Club on various V&A Waterfront campaigns, projects and brand initiatives has been a pleasure. The team is consistently professional and personable yet nimble and agile. They bring an insights-based approach to their work which, when overlaid with their aptitude for creative problem solving has amplified our ability to reach our valued customer base in a compelling, relevant and meaningful way.

Tinyiko Mageza, Executive Manager Marketing

GOLD PRISM Awards winner - Travel and Tourism category 2021 | 17 million people reached through 55 pieces of earned media coverage | 25 industry thought leaders engaged | 6 part webinar series watched by 93 000+ people