MAMI WATA | GLOBAL PR LAUNCH

PR | Influencer engagement

We were brought on board to launch premium surf brand, Mami Wata, to South Africa and the world. With ambitious plans to become the first great surf brand from Africa, Mami Wata planned to take over the surf scene one wave at a time. We implemented a global PR and influencer engagement campaign that got the brand in front of surf lovers and adventurers across the globe.

Our PR – it’s been off the charts!! We have had very strong global and SA PR coverage. Since the launch of Mami Wata last year, The Friday Street Club have done an outstanding job. Putting together an impressive list of coverage both locally and internationally, they have exceeded our expectations and we are proud to be associated with the team.

Nick Dutton - Mami Wata founder and CEO

Media reach of 8 million + over launch | 85 000 + organic views of launch video in first week | Product sampled to 200+ global influencers