SAB FOUNDATION | SOCIAL INNOVATION AWARDS 2021

Visual identity design | PR | Social media | Collateral

The annual Social Innovation and Disability Empowerment Awards are one of the SAB Foundation’s flagship programmes. The awards find, support and scale social innovations, through challenge funding and tailored mentorship, which can directly and indirectly improve quality of life.

In 2021 we were inspired by African wax print motifs - omnipresence and commons across most the Sub-Saharan continent - when developing the look and feel for the awards. They are bright, bold and colourful, and adorn anything from clothing to home decor. In more recent years, the traditional patterns and swirls have evolved to include motifs and icons that tell stories and share traditions in a contemporary, fun and interesting way. We created a bespoke design for each of the 23 finalists that told the story of their innovation and how it’s changing the world.

Bespoke designs created for 23 finalists | R1 million in earned media coverage | 4+ million audience