FOOD & CONNECT | STRATEGY AND BRANDING

Marketing strategy development | Naming | Visual identity development and design | Launch event concept and management | Stakeholder engagement

We were brought on board to develop the marketing strategy to support the launch of the University of Cape Town’s R100 million food services business, Food & Connect. This included the development of the name, the entire visual identity and oversight of its implementation, and roll out on everything from packaging to in-store branding, to food trucks and merchandise.

Implemented in partnership with Atelier.